BEDDING INDUSTRIES OF AMERICA

LICENSING MATTRESS BRANDS AROUND THE WORLD

 

A message from the President and CEO 
of  Bedding Industries of America

As the founder of Bedding Industries of America, it is my sincere pleasure to share with you, this unique opportunity.  I invite you to consider the benefits of becoming a licensee of Bedding Industries of America. What I am offering will not only result in long-term business growth but will enable you to take part in the success that has been created through the licensing of our signature brands.

By joining our international group of mattress factories, you will be able to leverage our American Brands thus enabling you to maximize your business. As a licensee, you can expeditiously deploy brands that have decades of exposure and consumer recognition in the United States and other countries.     

Like you, I have been challenged by the competitive nature of our industry and concluded that joining a licensing group would allow me to create my own path to success. Quality products, efficient manufacturing and distribution, along with brands that our licensing organization rejuvenated, helped our licensees enjoy sustainable sales growth and profits. I am offering you an opportunity to join us as we continue the journey.

“The biggest thing that sets us apart from the competition is that we’re not just some corporate office in the sky. We’re also a manufacturer. Everything we ask of a licensee, we’re willing to do ourselves in our New Jersey factory.” —Stuart Carlitz

BENEFITS OF LICENSING

Business Without Borders

Joining our international group of mattress factories affords you the rights to leverage our established American Brands. This will surely increase your market penetration expanding your business prospects.  As a licensee, you can expeditiously infuse new products into your line-up that have decades of exposure and consumer recognition in the United States and other countries.     

WHICH BIA BRAND
TO CHOOSE?

Elegance, Tradition, English Hand Tufting

Modern, Luxurious, Patented Technologies

Hybrids, Flexible Designs and Configurations

Adapted to the Authors Sense of Style

Rediscovering and Reinventing a Brand Tradition

WHY BIA?

4 Reasons!

TECHNOLOGY

BIA maintains seven (7) mattress technology patents and has the endorsement of the Congress of Chiropractic State Association.

DOMESTIC / INTERNATIONAL

BIA brands are present in 39 countries and are manufactured by 61 licensees in 48 factories.

DESIGNS / CONFIGURATIONS

BIA has more than 600 different mattress designs featuring innerspring, hybrid, foam and latex constructions as well as one and two-sided configurations.

EXCLUSIVE SUPPLIER

BIA is proud to be the exclusive supplier for SAATVA an online e-tailer, as well as other internet bed-in-box e-tailers.

READY TO EXPAND YOUR BRANDS
AND INCREASE PROFITS

Call Now for a Free Licensing Consultation  
800-233-7467 ext: 264

ARMANDO MURILLO

VP Licensing

Results-oriented leader with a proven track record of creating innovative solutions in order to surpass targeted results; domestic and international experience with wholesale and retail organizations.

DOMESTIC AND INTERNATIONAL LICENSEES

A-I

Australia, Bahrain, Brazil, Brunei, Canada, China, Costa Rica, El Salvador, Guatemala, Honduras, India, Indonesia,

I-P

Iraq, Jordan, Korea, Kuwait, Lebanon, Malaysia, Myanmar, New Zealand, Nicaragua, Oman, Pakistan,

P-T

Panama, Philippines, Qatar, Russia, Saudi Arabia, Saudi Arabia, Singapore, Sri Lanka, Syria, Taiwan, Thailand,

T-Z

Turkey, Ukraine, United Arab Emirates, United States, Vietnam, Yemen

LEADERSHIP

What do all Great Companies
Have in Common?
Great People!

TOM REHWINKEL
VP SALES / MARKETING

 

Tom has held sales and executive posts with several leading mattress manufacturers including Simmons, Spring Air and Tempur-Pedic. During his five years with Tempur-Pedic, Rehwinkel oversaw the company’s sales activity on the East Coast.

RUSS BOWMAN
QUALITY CONTROL 

 

Russ was previously president of sales and market development for Leggett & Platt’. A 43-year veteran of the bedding industry, engineer, and expert in textile and mattress machinery, Bowman’s expertise is in total quality management and lean manufacturing.

MATT CONNOLLY
VP SALES

 

Matt is a mattress industry veteran with over 30 years in the bedding industry. Matthew is President of Eastman House/Eclipse International, as well as Executive Vice President of Bedding Industries of America (B.I.A.), manufacturer of Eclipse, Eastman House, Ernest Hemingway, and Therapedic

KEN MACDONALD
VP HOSPITALITY

 

Ken uses an approach that leverages vision, strategy, and creativity to maximize sales. An engaging sales leader possessing a winning blend of sales, marketing, leadership, client relationship management and communications acumen.

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