A message from the President and CEO
of Bedding Industries of America,
As the founder of Bedding Industries of America, it is my sincere pleasure to share with you, this unique opportunity. I invite you to consider the benefits of becoming a licensee of Bedding Industries of America. What I am offering will not only result in long-term business growth but will enable you to take part in the success that has been created through the licensing of our signature brands.
By joining our international group of mattress factories, you will be able to leverage our American Brands thus enabling you to maximize your business. As a licensee, you can expeditiously deploy brands that have decades of exposure and consumer recognition in the United States and other countries.
Like you, I have been challenged by the competitive nature of our industry and concluded that joining a licensing group would allow me to create my own path to success. Quality products, efficient manufacturing and distribution, along with brands that our licensing organization rejuvenated, helped our licensees enjoy sustainable sales growth and profits. I am offering you an opportunity to join us as we continue the journey.
“The biggest thing that sets us apart from the competition is that we’re not just some corporate office in the sky. We’re also a manufacturer. Everything we ask of a licensee, we’re willing to do ourselves in our New Jersey factory.” —Stuart Carlitz
BENEFITS OF LICENSING
Doing Business Without Borders
Joining our international group of mattress factories affords you the rights to leverage our established American Brands. This will surely increase your market penetration expanding your business prospects. As a licensee, you can expeditiously infuse new products into your line-up that have decades of exposure and consumer recognition in the United States and other countries.
WHICH BIA BRAND TO CHOOSE?
BIA licenses the following brands:
BIA maintains seven (7) mattress-technology patents and has the endorsement of the Congress of Chiropractic State Association.
DOMESTIC / INTERNATIONALBIA brands are present in 39 countries and are manufactured by 61 licensees in 48 factories.
DESIGNS / CONFIGURATIONS
BIA has more than 600 different mattress designs featuring innerspring, hybrid, foam and latex constructions as well as one and two-sided configurations.
BIA is proud to be the exclusive supplier for SAATVA an online e-tailer, as well as other internet bed-in-box e-tailers.
READY TO EXPAND YOUR BRANDS AND INCREASE PROFITS
Call Now for a
with Armando Murillo
Armando Murillo Vice President of Licensing Bedding Industries of America. Results-oriented leader with a proven track record of creating innovative solutions in order to surpass targeted results; domestic and international experience with wholesale and retail organizations.
DOMESTIC AND INTERNATIONAL LICENSEES
Australia, Bahrain, Brazil, Brunei, Canada, China, Costa Rica, El Salvador, Guatemala, Honduras, India, Indonesia,
Iraq, Jordan, Korea, Kuwait, Lebanon, Malaysia, Myanmar, New Zealand, Nicaragua, Oman, Pakistan,
Panama, Philippines, Qatar, Russia, Saudi Arabia, Saudi Arabia, Singapore, Sri Lanka, Syria, Taiwan, Thailand,
Turkey, Ukraine, United Arab Emirates, United States, Vietnam, Yemen
MEET THE EXECUTIVE STAFF
What do all Great Companies
Have in Common?
VP SALES / MARKETING
Tom Rehwinkel has held sales and executive posts with several leading mattress manufacturers including Simmons, Spring
Russ Bowman was previously president of sales and market development for Leggett & Platt’. A 43-year veteran of the bedding industry, engineer, and expert in textile and mattress machinery, Bowman’s expertise is in total quality management and lean manufacturing.
Ken MacDonald uses an approach that leverages vision, strategy, and creativity to maximize sales. An engaging sales leader possessing a winning blend of sales, marketing, leadership, client relationship management and communications acumen.