• David Perry

Eclipse expands Van Vorst brand to SE Asia

NORTH BRUNSWICK, N.J.– The Van Vorst Mattress brand relaunched this spring by Eclipse International is heading overseas, officials said.

The Van Vorst brand is being introduced in Southeast Asia through a new licensing agreement with Luxury Sleep, a leading, Malaysian-based sleep products manufacturer. Under the agreement, Luxury Sleep will add the “Van Vorst Mattress Co. of America since 1888” line of mattresses to its portfolio and will manufacture and distribute the brand in Southeast Asia, officials said.

 

“We have a well-established relationship with Luxury Sleep with its brand portfolio including Eclipse International and the Ernest Hemingway line,” said Stuart Carlitz, CEO of Eclipse International. “This expansion to include the Van Vorst line strengthens our partnership and puts the brand on solid footing to grow internationally. Luxury Sleep is among the leading mattress manufacturers in Asia, and we look forward to our growing partnership.”

 

The Van Vorst line will be manufactured in Luxury Sleep’s 300,000-square-foot factory near Kuala Lumpur, Malaysia, one that focuses on luxury mattresses and sleep products, officials said.

Designed with advanced foam technology and proprietary innersprings, the Van Vorst line is priced to retail from $999 to $5,000 in queen in the U.S., officials said.

Bedding Industries of America and Blue Ocean Sleep, its partner on the Van Vorst line, are committed to limiting distribution of the line to allow for exclusivity and strong margins, the companies said.