LAS VEGAS – There’s a new standard of operating procedures at Eclipse, one that will set the company apart from its competitors, officials said.

The North Brunswick, N.J.-based producer said the new additions to its Conformatic Collection will be manufactured by the company’s 17 U.S. licensees under the guidelines of the company’s recently introduced standard of operating procedures (SOP), a step taken to assure product consistency nationwide, officials said.

Eclipse, which recently added a quality control executive to its team, said this marks the company’s first product rollout under the new strategy.“Because of our commitment to our SOP and quality inspection, we’re the first licensing group that will be run more like a wholly owned company,” said Stuart Carlitz, president and CEO of Eclipse International. “Our network of dedicated U.S. licensees will all be manufacturing our well-designed collections following the exact same specifications. The retailer in Boston can be confident in knowing that the same mattress model in a store in Phoenix is manufactured to the same specifications Today’s consumers are very mobile and move place to place. If you love a mattress, you should be able to find the same comfort throughout the country.”

One of the challenge mattress manufacturers with a licensing structure face is delivering and maintaining consistent, quality product in the marketplace. Eclipse’s quality assurance portfolio and SOP will ensure that consistency, Carlitz said.

Industry veteran Russ Bowman recently joined Eclipse’s parent company, Bedding Industries of America, to oversee quality assurance across the entire organization.

While the additions to the hybrid Conformatic Collection mark the inaugural collection to the follow the company’s SOP, the strategy will be rolled out to future product introductions, officials said.

The new mattress models include Bliss, Serene Plush and Serene Firm. Bliss features a pillowtop construction and will retail at $999, while Serene Plush will retail at $899 and comes with a Euro pillowtop. The Serene Firm model will retail at $799.

These new styles, along with the rest of the Conformatic line, are endorsed by the Congress of Chiropractic State Assns.

The Conformatic Collection is a pocketed coil group and features Eclipse’s patented Spinal Zone Support System together with gel foams for a cooler sleep surface, officials said.

“We continue to invest in our overall licensing framework to build a strong network of successful partners and ensure a consistent brand story,” Carlitz said. “This new national program will drive significant business to our licensees, a capstone of our successful business model.”

Eclipse shows in World Market Center B-1118.