Bedding Industries of America

Furniture World Magazine
Furniture Industry News Update –7/28/2017

Eastman House recently announced that it will introduce its first organic collection under its Chittenden & Eastman label that pays homage to the brands’ founders at the upcoming Summer Las Vegas Market. The all-natural Founders Collection builds on the legacy started by two entrepreneurs of crafting innovative mattresses with an eye toward luxurious sleep.

Founded in 1866 by G.M. Todd and H. Bailey, Chittenden & Eastman has been known as the go-to line for a well-appointed mattress that were marketed as a healthy alternative to other mattresses. The Founders Collection, hearkening back to the emphasis on healthy sleep, is designed with natural materials, including organic wool and 100 percent natural Talalay latex, and shuns polyurethane foam for a more natural sleep experience.

“The Founders Collection follows the legacy of our founders who were focused on creating luxurious mattresses made with healthy materials,” said Stuart Carlitz, president and CEO of Eastman House. “We’ve implemented much of the innovation upon which our company was founded in developing this collection, and selected best-in-breed materials to deliver the best sleep.”

The collection will feature seven different hybrid models all with hand-tufting, high-quality pocketed coils, buoyant layers of Talalay latex and an exclusive tri-zone Talalay latex with more support in the center where the body is heavier.

In addition to the Talalay latex, the Founders Collection features organic wool in a heavy blistered, knit ticking for a natural cooling effect. The cover, inspired by current trends in clothing and home interiors, is designed in egg shell, taupe and brown hues for a classic look.

The collection’s centerpiece model, the Masterpiece, will be showcased in Eastman House’s Las Vegas Market showroom at B-1118. Masterpiece sports a two-inch topper of natural latex for added comfort and is priced to retail at $2,499 in queen.

More about Eastman House: Based in North Brunswick, N.J., Eastman House was founded in 1866 and is the oldest, continuous mattress manufacturer in the U.S. A cornerstone brand of Bedding Industries of America, the company is a leader in advanced sleep systems crafted with high-quality components, including latex, memory foam, gel and eco-friendly materials. Known for its design innovation, Eastman holds a number of patents that deliver superb support throughout the product line. Today, the company has 61 licensees, 17 in the U.S., two in Canada and 42 overseas servicing 65 countries or provinces. For additional information, visit www.EastmanHouseMattress.com.

Furniture World Magazine-Business solutions for furniture retailers 

http://www.furninfo.com/Furniture-Industry-News/8015